There’s a saying that, “content is king” signifying its importance. Content is the foundation of your marketing efforts across paid, earned, and owned channels, so having an effective content strategy is a necessity in today’s marketing environment. Effective content can help your marketing by building brand credibility and trust, cultivating relationships, improving loyalty, driving leads and sales, and generating word of mouth. It can even help in identifying and addressing customer service issues.

But understanding where to focus your efforts and how all of these pieces work together is no easy feat – should you put your emphasis on your website, blog, social media (which ones?), videos, or email marketing? And how do you know what content is going to resonate with your various audiences? Let’s face it, understanding the content that your audience needs at each stage of the customer purchase journey can be extremely challenging. Luckily, our content experts are here to help.